Case Studies
The following photos and descriptions depict just two of the many innovative ideas produced by YES Packaging.
Volkswagon New Beetle Convertible Project
Charge:
As a way of introducing the New VW Beetle Convertible to the media, VW decided to put out a press release in the form of a brochure and DVD. Of course, we all know that the media gets bombarded with requests for publicity so we needed to come up with an idea that not only would get noticed but also fit in with the “spirit” of the new vehicle-innovative and fun! This 8.5” x 8.5” x .75” paperboard product was suitable to be a self-mailer but instead encased in a black corrugated FLM (front lock mailer) to really WOW the recipient once they opened the mailer. The process color graphics were printed on all visible areas.
Package design features:
--Slide graphics showing a continuous photo on front cover in paperboard.
--Pull-out panel beneath slide cover produced as “fun” lenticular image.
--Cavity under lenticular showcases double-wire bound product brochure featuring lenticular covers on front and back; solid black chipboard inside covers; and lenticular imaged DVD mounted with black foam dot.
End Result:
The design firm that produced this project for VW reports that their client was very impressed with the quality and perception that the mailer portrayed. Bottom line is that the vehicle received overwhelming response and favorable reviews.
Progressive, Sophisticated, Sporty—Audi Media Kit Project
Charge:
The challenge on this project was to create a media kit to showcase the full line of new Audi vehicles and highlight the new high-tech retractable navigation system to the international press.
Audi required the kit to contain low and high resolution images in jpg format with printed images for reference, as well as press releases, technical specifications and equipment lists. Additionally, Audi wanted the design to emphasize the new high-tech retractable navigation system.
YES was involved in this project from the design phase through the final assembly and finishing phase. YES worked with the designer to develop a stylized kit that would contain the required components.
Package design features:
--Two CD carriers were inserted to hold the CDs that contain the documents and jpg files. The CDs were specified to maximize functionality and for space efficiency.
--A pocket was created on the inside front cover to hold the brochure that illustrates the jpg images and references the CD contents.
--To highlight the sophistication and sporty nature of the Audi, and its new navigation system, the console and dash were printed on the inside front cover. The console and dashboard printed above create a 3-D look.
--The pull tab at the top of the brochure reveals the in-dash navigation system.
End Result:
The design firm that produced this project for Audi was thrilled with the end result. The bottom line is the kit was well received by the international press.
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